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Pay Per Click Management Software Reviews

I, Chris Hickman, the founder and co-owner of Silver Scope Promotion have reviewed all the companies below. If you have a pay per click management software and would like it to be reviewed please contact me and I will review your software or if you are listed below and want your review to be updated.

There are many different pay per click management software companies out there and they all claim to be able to make your account management easier and while being more productive. I have been managing pay per click accounts for over 7 years, so I know what it take to make a pay per click account profitable. The main goal I focus on when reviewing software is how quickly and effectively it will get you to a CPA (Cost Per Acquisition). Bottom line is you need to be at a certain CPA to make money, everything else is secondary to the CPA. The reporting, the quality score management, click through rate, ect. Those features are important, but if you are losing money they you are losing money b/c you are not hitting the CPA goal. Everything is important, but the bottom line is which software will do the best job at making you money.

All of the software below just assist in managing the pay per click account, NONE of them will do it for you or even come close. They all have fundamental flaws that keep me from rating any of them high. If your goal is to hit a cost per conversion or cost per sale, then it's better to do it manually b/c none of the software companies listed below will be able to help you hit your CPA goal in reasonable amount of time. The closest ones are Web visible and Clicksweeper, but they work very slowly, so still except to do a lot of the work on your own.

Want to know about the different pay per click software providers? Look below...
Companies:	Pricing	Who Pays for API (This can some times add an extra 1% on your monthly bill)	Support Google, Yahoo and MSN (Bing)	Automatically Imports New Campaigns When You Add Them	Allows User to Set a Cost Per Conversion and the Software Will Make Bid Adjustments to Obtain the CPA	Companies:	Has an Editor Similar to the Adwords Editor for Google, Yahoo and MSN (Bing)	Has Reports That Can Be Automatically Emailed	Allows Users to See What Website On The Content Network Did or Did Not Bring in Conversions	Will Pause or Bing to Your Attention Underperforming Ads	Companies:

Clickable Review Review on 9/18/09	5% of ad spend with a minimum of $129 per account.	Clickable pays API costs (This is saves you money and no extra fees)	YES	YES	NO, There is a feature for this but it does not actually work. They are working on this for the next release.	Clickable Review on 9/18/09	NO, They have an editor but you cannot edit ads, ad group bids for the content network. All you can really do is edit keyword bids.	NO	NO	YES, For ads with a low click through rate for Quality Score improvement and ads that are losing money.	Clickable Review on 9/18/09

Acquisio Review Review on 9/18/09	$1000 / month PLUS 2% or ad spend PLUS API costs	Acquisio DOES NOT pay API, You pay API costs. Expect an extra API charge every month.	YES	NO, it does not alert you so it you forget this could make your stats not accurate. If you are adding a lot of campaigns you will probably for get this one or two times and have inaccurate data.	NO, They give you the ability to set bid rules but they only work on search network, NOT the content network. They have been working on this for over three months and it still does not work.	Acquisio Review on 9/18/09	YES, It looks the best But it does not accurately work for mass changes in Yahoo. Ex: Trying to import a Large Google account to Yahoo will not work and editing 1000's of keywords in Yahoo will not work.	NO	NO	NO	Acquisio Review on 9/18/09

Clicksweeper Review Review on 9/18/09	$50 / month PLUS $10 / month per 1000 keywords The more keywords you have the lower the cost is and there is a discount is you use your own API key.	You can pay API and receive a discount on the monthly cost or Clicksweeper can pay API costs and they will charge you more monthly for software usage.	NO, Only Google and Yahoo	YES	YES	Clicksweeper Review on 9/18/09	NO	YES	NO	YES, Only for underperforming ads, it does not look at CTR for Quality Score improvement	Clicksweeper Review on 9/18/09

WebVisible (Formally Adapt) Review Review on 9/18/09	$1500 / month PLUS 2% of total ad spend flat rate per account and you use your own API key.	Adapt DOES NOT pay API, You pay API costs. Expect an extra API charge every month. They do a good job of making it very minimal to your overall spend.	NO, Only Google and Yahoo	NO, but it will alert you that you need to import the camnpaigns	YES, It does a very good job of this.	Adapt (SEM in a box) Review on 9/18/09	NO	NO	NO	YES, For ads with a low click through rate for Quality Score improvement and ads that are losing money.	Adapt (SEM in a box) Review on 9/18/09

Clickequations Review Review on 9/18/09	$1000 / momnth for up to $25K in ad spend, then 3% over the $25K and API costs are included. The 3% drops once you spend over $50K	ClickEquations pays API costs (This is saves you money and no extra fees)	YES	YES	YES, You can even set multiple goals	Clickequations Review on 9/18/09	NO	NO	NO	NO	Clickequations Review on 9/18/09
SearchForce Review Review Requested on 9/20/09 They Declined the review on 9/23/09	Starts at $3000 Per Month		After seeing what is reviewed for pay per click software, Search Force declined to be reviewed.	After seeing what is reviewed for pay per click software, Search Force declined to be reviewed.	After seeing what is reviewed for pay per click software, Search Force declined to be reviewed.	Search Force Review Requested on 9/20/09 They Declined the review on 9/23/09	After seeing what is reviewed for pay per click software, Search Force declined to be reviewed.	After seeing what is reviewed for pay per click software, Search Force declined to be reviewed.	After seeing what is reviewed for pay per click software, Search Force declined to be reviewed.	After seeing what is reviewed for pay per click software, Search Force declined to be reviewed.	Search Force Review Requested on 9/20/09 They Declined the review on 9/23/09